I get asked all the time where I think small businesses struggle the most. The answer is clear: marketing leadership. In my experience, it is absolutely essential for growth and sustainability in today's competitive landscape.
So many small businesses find themselves in a tough spot. They desperately need high-level marketing expertise, but they're not quite ready to take on the significant investment of a full-time marketing director's salary and benefits. These same people try to do the marketing and advertising on their own and end up wasting time and money. That's why my team at Wabash & Lake Consulting chooses to provide a unique alternative for these businesses: fractional marketing director and support services from my team.
Why Consider a Fractional Marketing Director?
A fractional marketing director provides executive-level marketing leadership on a part-time basis, delivering strategic guidance and hands-on expertise without the overhead of a full-time hire. This innovative approach allows small businesses to access seasoned marketing talent at a fraction of the cost.
Key Benefits for Small Businesses
1. Strategic Expertise Without the Full-Time Cost
Rather than stretching your budget thin with a full-time executive hire, you get access to our seasoned marketing leadership and execution that scales with your needs.
2. Diverse Skill Sets
Instead of relying on one person's knowledge, you benefit from our team of specialists who bring varied expertise in different marketing disciplines—from digital strategy to creative execution, event planning to customer case studies, sale pitches and even website copy.
3. Flexible Resource Allocation
As your business needs evolve, our fractional marketing services can scale to grow with you, ensuring you're never paying for more than you need.
4. Fresh Perspective
Our experienced team brings a strategic advantage with our extensive marketing and advertising experience from working with various businesses, offering valuable insights and proven strategies that can be adapted to your unique situation.
Making the Smart Choice
Instead of the traditional agency approach, Wabash & Lake Consulting is the Fractional Marketing Director and support team for companies that need a Marketing Director to support sales, operations, and grow revenue but don't think they can find or afford one. More than just one person, we bring a team of thinkers and doers (marketing strategy, graphic design, and advertising as needed) to our clients for less than the price of hiring one person.
For small businesses looking to accelerate growth without overwhelming their budget, our fractional marketing director services represent a strategic investment in expertise, efficiency, and results. By choosing this approach, you're not just hiring a marketing resource—you're gaining a strategic partner invested in your success.
Whether you're looking to enhance your market presence, drive revenue growth, or streamline your marketing operations, consider how Wabash & Lake Consulting as your fractional marketing director will help your business achieve its goals while maintaining financial flexibility.