Transforming WG Speeks Heating and Air Conditioning: From Legacy HVAC Company to Online Brand Leader

When we began work with WG Speeks Heating and Air Conditioning, they were a 75+ year HVAC company in Central Virginia with happy customers and employees that spanned 3 generations…but their reputation and presence online did not reflect this fact. We helped them correct this and build their brand better through a coordinated plan that included strong reputation management (1.7 stars from 13 reviews to now 4.8 stars and over 500 reviews), a new website, greatly improved SEO and PPC strategies, unified advertising messaging, less wasteful advertising spend, and nonprofit involvement within the community.

 

More than just their “ad agency,” we have partnered with WG Speeks Heating and Air Conditioning to build the brand better through:

 

• Strategic planning of all marketing, advertising, and non-profit/community involvement

• Leading all communications with marketing vendors and advertising sales

• Directing and managing digital strategy, communication, and reporting for SEO, PPC, Display, Google My Business, industry listings, etc.

• Directing and managing website edits and enhancements

• Directing and managing all photo and video shoots including interviews

• Writing, directing, and creating all advertising elements including radio, TV, digital & social video ads, display ads, PPC copy, etc. Includes any available CO-OP.

• Directing and/or creating all marketing elements including brochures, mailers, banners, vehicle graphics, etc.

• Negotiating and media buying for all advertising from one-offs to annual campaigns across all mediums. All agency commissions or kickbacks are always passed to the client.

• Invoice review and auditing before submitting to the client for payment to guarantee accuracy. Includes any available CO-OP.